UPDATE: Five Myths of Online Fundraising
The article on the Five Myths of Online Fundraising was well received by the community when it was published late last year. I thought I’d re-post the article on our new website with some additional thoughts.
There was something implied in the article that I think is worth restating explicitly – try stuff. With KIMBIA, there is no penalty for trying out a new campaign idea to see if it works. So, why not try 8 or 10 new things this year? You might find something that gets existing donors excited again and that reaches coveted new donors.
If you use complex software for fundraising, you are probably pretty cautious about launching new campaigns because you know you need to recoup the extensive time and money investment. As a side effect, your organization may have developed a lengthy process for approving new ideas.
Growth in 2009 is going to go to the innovators. If you’ve got 8 great ideas for new campaigns, instead of having months of meeting to pick the best two, why not launch them all and let your supporters tell you what works?
Read the original post: Debunking Five Myths of Online Fundraising
