The Heritage Foundation is the nation’s most broadly supported public policy research institute with more than 430,000 individual, foundation and corporate donors.
KIMBIA worked with the Heritage Foundation and KMA Communications to create a unique fund raising site who's goal was to increase conversions for new members/donors. (http://www.askheritage.org)
Just three months into the 2009 campaign, the success is undeniable. Heritage has outpaced all their original projections and raised their expectations for the rest of the year. In short, over 10% of all unique visitors are engaging in some kind of action using KIMBIA forms, and over 3% are giving money. The Heritage Foundation is raising an average of $1.38 per unique visitor to the site. Best of all, 90% of all donations made through KIMBIA forms are new or first-time members/donors
Read more in the Client Success PDF below.
Client Success — The Heritage Foundation