Pledges allow potential donors to connect with you and make a financial commitment without having to fulfill that commitment immediately. Below are four examples of situations where collecting a Pledge may make more sense than asking for an immediate donation.

  1. Special events fundraising
    Pledge forms can prime potential donors by capturing their commitments in advance of the event, and reminding them to fulfill their commitment by making a gift during the event timeline.
  2. Viral to blogs and partner sites
    Pledge widgets enhance viral marketing opportunities by providing an option that is more compact and easier to complete than a full donation form, and don't take potential donors away from partner sites.
  3. Mobile
    Pledge forms make it easy for potential donors to quickly express a commitment on a form that is appropriate for a mobile experience.
  4. Facebook Pages
    Pledge forms are an ideal solution for connecting with potential donors on Facebook since they only require minimal information and work as Facebook users would expect, a key factor in converting your 
organization’s Facebook friends into donors.

Learn more about each of the above examples in the Product Document download below...