Brandraising is a blend of fundraising and marketing. It is the foundation for successful nonprofits to tell their story and communicate their value proposition to all constituents. Their logo, website, and mobile and social media presence are all brand elements — or tools — that if optimized can acquire and retain donors who will help fund their mission.
Our customer, the Tahoe Truckee Community Foundation, had a compelling story. They wanted better tools, in particular a new logo and a more effective giving site, in order to better engage community members and encourage year-round donations to their discretionary fund.
Our team gave them two key building blocks to help tell their story far and wide: 1) a strong logo and 2) an optimized donation site. We are excited to see how much the Tahoe community can raise to fund future grants and resources to ensure support for the next generations.
Tags: community foundation