Success Profile: KIMBIA Donations on Facebook with the Heritage Foundation
Facebook has undoubtedly become the primary Social Networking site for this generation of Internet users. Millions of people log on everyday to see the latest updates from friends and family, as well as information from the organizations they support by being a ‘fan’. However, making a donation directly to an organization through Facebook has been a challenge… until now. By taking advantage of KIMBIA’s “anywhere” technology, our customers are able to build custom Facebook applications featuring a KIMBIA donation or registration form that allows Facebook users to complete a transaction directly within a Facebook app or fan page.
The Heritage Foundation Facebook fan page features many options for its fans including links to advocacy tools, special content features and events calendars. Uniquely, however, it also features a “Donate” tab that gave Heritage Foundation fans a one-click access to a fully functioning KIMBIA donation form. Donors are able to complete an entire transaction on their credit card with a trusted organization without ever leaving the Facebook website. This feature is critical in respecting and supporting the users who have integrated Facebook into their daily online lives.
Launched last week, this excellent example of next-gen online fundraising is the result of great strategic thinking combined with a little technical expertise. The Heritage Foundation was able to realize this concept with standard KIMBIA snippet codes combined with custom Facebook development from the David All Group, a modern grassroots communications firm based in Washington DC.
If you or someone in your organization is familiar with building applications in FBML, you too can have your own KIMBIA donation forms placed inside of Facebook. If your organization would be interested in having a custom Facebook application developed with KIMBIA integration, please feel free to contact us at info@kimbia.com. We can put you in touch with one of our services partners like the David All Group, who can help you plan and build a fundraising application that is right for you.
