Nonprofit Switches to Innovative Platform for Unique Functionality to Increase Online Giving

AUSTIN, TEXAS (December 18, 2014)—CaringBridge, a nonprofit organization that gives anyone experiencing a health journey the ability to create a personal website, recently chose the Kimbia platform to help maximize their online revenue. With a focus on data-driven fundraising strategies, CaringBridge aims to drive more donations by increasing online giving, which currently comprises 80 percent of the organization’s charitable revenue.

“The power of CaringBridge to positively impact the lives of those facing a health journey is something our team witnesses each and every day,” said Founder and CEO, Sona Mehring. “Kimbia’s solution allows us to easily change and adapt our messages to engage generous online donors who make everything we do possible.”

Serving nearly 500,000 people a day, CaringBridge is dedicated to supporting hope and healing by connecting people with their community of support. To help execute their innovative strategies, CaringBridge needed a more robust platform with advanced functionality.

Up and running in less than three months, one noteworthy feature of Kimbia’s solution for CaringBridge makes it quick and convenient for online supporters to give by pre-filling donation forms with their tribute message. This feature also makes it easier for CaringBridge to track a supporter’s donations through their individual profile.

“Sixty percent of our website’s traffic comes from mobile or tablet devices, and we also found that the messaging on our donation forms had a direct impact on online giving,” said Heidi Droegemueller, Vice President of Development at CaringBridge. “We had outgrown our previous solution and needed a platform with more advanced features.” Kimbia’s platform offered the out-of-the-box mobile responsive design and multiple donation form options that CaringBridge needed to effectively analyze and optimize the donor experience. “We’re very happy with the Kimbia platform as it provides the flexibility and scalability necessary to support our ambitious goals. Kimbia’s solution allowed us to execute a robust testing and optimization strategy. As a result, our conversion rates were higher after less than four weeks.”

Although online acquired supporters are proven to have higher retention rates and the highest lifetime value, surprisingly few organizations take this into account. By prioritizing the optimization of the online giving experience through a more powerful technology, CaringBridge proves their commitment to their mission—to amplify the love, hope and compassion in the world, making each health journey easier.

“We feel very honored to support such a forward-thinking organization,” said Dan Gillett, Kimbia’s CEO. “Although CaringBridge is a relatively new client, their unique focus on improving their technology to increase online donations has already proven advantageous, and we’re excited to follow along as these pioneers continue to meet and exceed their goals.”

Learn more about CaringBridge and how you can donate to their cause by visiting their website at http://www.caringbridge.org/. For more information about Kimbia’s online donation solutions, contact a representative at info@kimbia.com.

About CaringBridge
CaringBridge, founded in 1997, is a nonprofit organization that gives anyone experiencing a health journey the ability to create a personal, protected website. Its mission is to amplify the love, hope and compassion in the world, making each health journey easier. Personal data is protected and never sold, and there is no outside advertising. CaringBridge relies on the compassion and generosity of donors and volunteers to make CaringBridge possible, and to keep millions of people connected every year. Thanks to those who donate, CaringBridge is available to anyone, anywhere at no cost. For more information, visit www.CaringBridge.org.

About Kimbia
Our flexible, best-of-breed, online fundraising platform enables you to create a deeper donor relationship by leveraging the strengths of each channel and putting your donors at the center of all development activities. Ultimately this approach results in greater brand awareness, giving and lifelong loyalty. Kimbia is proud to support more than 10,000 customers to date, including the American Heart Association, Smithsonian Institution, YMCA of Metropolitan Dallas, Project HOPE, Arthritis Foundation, Houston Grand Opera, CaringBridge, Columbia University, Georgetown University, WGBH – Boston, The Ragnar Relay Series, Beijing International Triathlon, Communities Foundation of Texas, and The Boston Foundation. For more information, visit www.kimbia.com.

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