KIMBIA is built on the belief that fundraising online is the key component to any successful fundraising program. The online aspect of these programs is often overlooked and undervalued. These articles examine the state of the industry today and why working with KIMBIA will help your organization maximize its online fundraising.
On Saturday, Feb. 27th, KIMBIA Director of Marketing & Communication, Spencer Whelan and KMA VP of Online Marketing, Tim Kachuriak hosted a boot-camp session titled, “Taking Pages from Obama’s Fundraising Playbook”. (Boot-camp session details can be found here )
In the session, Whelan and Kachuriak explained the high-level fundamentals of a successful online fundraising operation like [...]
Want to take credit card donations directly within Facebook? It’s possible with KIMBIA. Millions of people log on to Facebook everyday to see the latest updates from friends and family, as well as information from the organizations they support by being a ‘fan’. However, making a donation directly to an organization through Facebook has been a challenge… until now. By taking advantage of KIMBIA’s “anywhere” technology, customers like The Heritage Foundation are able to build custom Facebook applications featuring a KIMBIA donation or registration form that allows Facebook users to complete a transaction directly within a Facebook app or fan page.
An interesting article on the current state of Facebook’s Causes. Unfortunately, it also describes what most fundraising organizations are doing with their own web sites and is also an accurate description of how most fundraisers use Facebook in general. KIMBIA has a solution for this problem, read on…
A very interesting article in Wednesday’s New York Times. Quote: “We know how to ask for money using the mail, but most organizations are still trying to figure out how to do that online.” KIMBIA is designed to specifically address this issue…
Do you think you really know how your supporters see you? Read this article for the four things you can do to “find yourself” online and see your organization the way your supporters do.
The article on the Five Myths of Online Fundraising was well received by the community when it was published late last year. I thought I’d re-post the article on our new website with some additional thoughts.
If your organization, like many others, has yet to experience strong results raising funds online, the coming year provides an ideal window to experiment with new approaches. A good first step, however, is debunking some myths about online fundraising that might stand in the way of your success.