Heritage.org switches all forms to KIMBIA… Triples Overall Conversions
At KIMBIA we are constantly evangelizing the need for a better online giving experience for donors. We feel that if you work hard to deliver a message that inspires people to give their hard-earned dollars, then the act of making that transaction online should be as simple and reaffirming of their decision as possible. We also say that when KIMBIA forms are used as part of that commitment to improving all online giving opportunities, then you can expect dramatic improvements in online giving. Need proof? Please check out our latest case study from the Heritage Foundation.
Since 2008, KIMBIA has worked with the Heritage Foundation to improve online donations for their “Ask Heritage” member outreach and acquisition campaign. The campaign, coordinated with KIMBIA partner KMA Communications, was an undeniable success with conversion rates 3x the industry average and 90% first-time donors. In March of 2010, The Heritage foundation made the decision to switch the primary donation pages of Heritage.org over to KIMBIA forms. The results are impressive.
- Doubled Main Donation Page Conversion Rate
- Tripled Overall Conversions
- Doubled Average Daily Giving
For more info and examples of how The Heritage Foundation achieved these results, please click here to download the full case study.
