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Integrating KIMBIA form widget data with Google Analytics


For many of our customers, the successful submission of a KIMBIA form widget represents the end of a very important chain of events. For others, its a very important step that may initiate other related actions. Over the past months we've encountered a variety of questions about website analytics and the KIMBIA form widget:

  • What is my online donor conversion rate - web viewer to donation/registration?
  • What paths are people taking through my website to reach my donation/registration forms?
  • Which paths through my website generate more donations/registrations than others?
  • Can I gauge how good is my message to get people to fill out the form?
  • I have a Google AdWords campaigns... can I track a Kimbia transaction as an eCommerce transaction to measure the efficiency of my campaigns?
Google Analytics is a robust and affordable (as in free) web analytics package. Its easy to configure and install, and is the analytics tool of choice for this website. Recent upgrades to its feature set allow organizations to track much more than simple page views. The following Google Analytics tracking options can can accept data input from the KIMBIA form widget:
  1. page views in a funnel towards a defined goal on the organization website
  2. events that occur within third party apps installed on a web page (flash movies, widgets etc.)
  3. ecommerce transactions that can be tied into an existing Google AdWords campaign
The follwoing PDF outlines what steps need to be taken to get form submission data into Google Analytics: Integrating KIMBIA form widget data with Google Analytics

*NOTE: This configuration only applies to KIMBIA form widgets running on the same domain address as the Google Analytics package. Form widgets installed on third party domains cannot 'share' their data to a Google Analytics package installed on a different domain.

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Friday, October 16th, 2009

KIMBIA empowers nonprofits and other organizations to increase giving and overall participation with the most powerful and flexible online fundraising and event management tools. KIMBIA's modern platform works with any existing Web site, allowing organizations to better utilize their technology investments. KIMBIA can be deployed instantly to optimize current marketing strategies, reach more supporters and drive stronger results.