Austin, Texas (July 11, 2013) Kimbia today announced that its client Columbia University has won the 2013 Circle of Excellence Grand Gold Medal for Innovative Use of Technology in Fundraising from the Council for Advancement and Support of Education (CASE).
The award recognizes outstanding results achieved by the Columbia Alumni Association’s “Giving Day, 10.24.12.” The online matching fund event enabled the association to garner nearly $7 million in donations. This is believed to be the most money raised by an institution of higher education as a result of a 24-hour campaign.
Located in New York City, Columbia University is one of the world’s most prestigious institutions of higher education, ranked No. 4 among the nation’s universities by U.S. News & World Report for the 2012-2013 academic year. CASE, a leading professional association serving educational institutions and advancement professionals, helps its members build stronger relationships with alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students and more.
CASE’s annual Circle of Excellence awards program honors the best work in advancement services, alumni relations, communications, fundraising and marketing. The Grand Gold Medal is the highest award. This year, more than 2,900 entries were submitted but only 19 institutions, including Columbia, received Grand Gold Medals.
The Columbia University event:
- Generated 5,300 gifts from alumni, faculty, staff, students and family members in all 50 U.S. states and 39 countries.
- Inspired offline donors to contribute $4.5 million. The offline total included a single $2.5 million gift pledged prior to, but not fulfilled until, the match day.
- Activated and reactivated donors who represented 40% of total donations for the event.
- Garnered additional millions in the days after the event, including a $1.2 million matching gift.
“We were proud to support the Columbia University alumni association in creating a strong and positive omni-channel experience for their donors, which prompted Columbians to give at record levels and also attracted a lot of new donors,” said Dan Gillett, Kimbia CEO. “Any group that wants to significantly drive giving among current and potential donors may want to take a page from Columbia’s playbook.”
About Columbia University
Columbia University is one of the world’s most important centers of research and, at the same time, a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The university recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world. For more information, please visit www.columbia.edu.