RunFAR Runs With KIMBIA Web 2.0 Technology for More Effective Race Management
Streamlined, More Flexible Online Registration Drives Higher Levels of Participation; Real-time Access to Data Simplifies Management of Multiple Races
AUSTIN, TEXAS (November 17, 2008) – RunFAR Racing Services, a prominent race management company that runs events throughout Texas and neighboring states, is using KIMBIA online tools to provide a better online registration experience for athletes, more effectively control race data and drive greater levels of participation. RunFAR manages more than 200 events a year and has been working with KIMBIA since late 2007.
KIMBIA provides the most powerful and flexible online fundraising and event registration tools that enable organizations to more effectively use the Internet to increase giving, participation and overall support. The company has partnered with a growing number of race organizations and events, including USA Fit and Motion Sports Management.
“We needed to ensure that the growing number of athletes registering online for events would experience a simple, quick and hassle-free registration process,” said Raul Najera, owner of RunFAR. “Key to accomplishing this is allowing racers to register directly on the websites of the events we manage, and KIMBIA is the only technology vendor that makes this possible. We also now have much tighter control over event data, which is extremely important for enabling us to provide a valuable and profitable race management service.”
Easier, More Efficient Race Registration
With KIMBIA, RunFAR can conduct all online registration processing directly on the websites of events they’re managing. This enables athletes to quickly and easily register online for races without having to make multiple “clicks,” create passwords or get re-directed to third-party sites. Athletes signing up for events never leave the race website or the specific web page on which they’re registering. This also helps RunFAR to maintain consistent branding for races, as well as avoid potential conflicts related to advertising or promotions by third-party vendors.
Additionally, KIMBIA enables RunFAR to encourage broader participation in its events with the ability to place registration forms anywhere on the Web. With simple cut-and-paste functionality, RunFAR can allow partners, sponsors, beneficiary organizations, avid racers and other supporters to embed secure registration forms on their own websites, blogs and personal sites. One RunFAR partner, for example, placed a sign-up form on its website to support a local race and ended up driving 20 percent of all online registrations for the event. The same race also increased total registrations by 35 percent compared to the previous year.
Real-Time Access to Data
In addition to streamlining online registrations, KIMBIA provides RunFAR with real-time access to and complete control over race registration data. Race managers can click a simple URL at any time to view up-to-the-minute event details. With easy and immediate access to data, race managers now can avoid any delays when retrieving race information, as well as extend the amount of time that registration is open for their events.
With KIMBIA, RunFAR also has the ability to take athletes’ data collected offline (e.g., hard copy registrations, phone registrations, etc.) and enter it directly into their online database. This means all of RunFAR’s online and offline data can exist in one centralized location, providing a single view of all registration details and enabling more effective management of multiple, concurrent events.
“There are two critical components of race management that enable companies like RunFAR to truly excel—better control over registration, and better control over race data,” said Thon Morse, an avid runner and president of KIMBIA, Inc. “KIMBIA provides the best solution for both of these needs, and in doing so we’re opening up new opportunities for race managers to drive higher levels of participation, increase revenue and strengthen their businesses for ongoing success.”
About RunFAR
RunFAR Racing Services, Inc. provides expert timing services and finish line management through advanced technology, teamwork and proven experience. The Austin, Texas-based race management company uses the ChampionChip and the new ChronoTrack "D" Tag systems to ensure the fastest, most accurate, and most reliable results available. RunFAR is committed to extraordinary service and customer satisfaction, and is dedicated to the development and advancement of running and racing in the communities in which it operates.
About KIMBIA
KIMBIA, Inc. provides the most powerful and flexible online fundraising and event registration tools that enable nonprofits and other organizations to more effectively use the Internet to increase giving, participation and overall support. The company’s next-generation technology can be deployed instantly and help fully utilize an organization’s existing marketing strategy and programs. KIMBIA works with any software platform, CRM solution or content management system, empowering organizations to truly maximize their online technology investments and deliver significantly stronger results. For more information, please visit www.kimbia.com.
