Driving participation to expand and engage your constituency is critical to advancement program success. When it comes to recruiting new high-value donors, online strategies have proved their value for higher education fundraising and ongoing engagement. Online events such as nationwide giving days drive multimillion-dollar donations and endowments, underscoring the high but sometimes hidden return on investment of optimized online fundraising.
Leading institutions have embraced and leveraged this transformation of fundraising economics by implementing innovative online giving/match days and tapping into the power of their constituents’ networks through peer-to-peer, mobile and social media campaigns. Organizations taking advantage of the best-of-breed online tactics using Kimbia technology and services have realized impressive results and diversified their fundraising mix. A sampling of client accomplishments include:
- $7.8 million raised in a single day
- $3.7+ million in offline donations inspired by an online event
- 2,100 unique visitors to the institution’s website over a 24-hour period
- 9,759 donations from alumni, faculty, staff, students and family members from all 50 U.S. states and 53 countries
- 1,000 new donors attracted
- 40% new or reactivated constituents
Kimbia’s Omni-Channel Fundraising™ Platform was designed to optimize online fundraising by harnessing the speed and reach of the Internet and providing a simple and easy administrative environment that saves clients technical development time and allows them to focus on raising money and engaging their constituents. With flexible access models, customers are able to craft their own campaigns using our Software as a Service (SaaS) platform, while others who may require more support or have more limited resources engage Kimbia Digital to help them develop the right strategic approach and campaign marketing plans that leverage the unique strengths of both offline and online channels to expand and better engage their constituency.
Have questions, or ready to get started? Contact us today.