I already have a standard payment processor, such as PayPal. How Is KIMBIA different than the “Donate Now” button that I have on my website?
KIMBIA is about maximizing results and building relationship with donors. It is fairly easy these days to setup a page with a technology provider that will take money for your organization but it is a far different thing to please your donors and grow online giving.
If you’re already taking money online KIMBIA is a product to buy when you are asking yourself ‘what’s next’?
Most payment processors take a passive approach by re-directing your donors over to their own sites in order to complete a transaction. This process doesn’t address the most important issues affecting an individual’s experience in making a transaction, such as:
- maintaining your organization’s branding on credit card receipts or ‘thank you’ messages
- Keeping the donor on your website and on the page that inspired them to give rather than sending them to a third-party hosted donation page
- minimizing the number of steps it takes to complete a transaction.
In addition, payment processors do not enable you to obtain important segmentation data that can be extremely useful in future fundraising campaigns.
KIMBIA offers the convenience and affordability of standard payment processors while equipping you with the market’s most powerful online tools that take your online fundraising to new levels:
- KIMBIA enables you to embed multiple, customized forms each unique to a specific campaign. You can place these forms anywhere on your site, creating significantly more opportunities for visitors to give and reducing the number of click-throughs required to donate.
- Donors are able to immediately transact within your original web environment thereby maintaining your branding and messaging. This inspires greater confidence in your donors and reduces abandonment rates.
- KIMBIA also enables you to distribute your customized forms anywhere on the Web allowing you to proactively meet the donor with a donation opportunity where they are most inspired to give.
- Built-in Social networking tools allow donors to become advocates for your fundraising goals by enabling them to share their experience with their existing online networks.
- Your organization has access to all form submission and financial transaction data at all times. Your data is yours and you are able to move and manipulate it any way you wish.
