Nonprofit Fundraising Solutions
Donors give more and are more loyal when they’re engaged through online channels like mobile, social and web in addition to offline channels, according to numerous studies. You’ve implemented online channels to provide more ways to donate. But in order to maximize donor acquisition and retention, you must go beyond transaction-based multi-channel fundraising to experience-based, omni-channel fundraising. Now is the time to focus on your online channels and to deepen your donor relationship by becoming an integral part of their virtual lives.
Omni-channel fundraising:
- Leverages the unique strengths of each channel, especially the multiplying effect of online fundraising
- Encourages offline donors to go online and vice versa, driving multiple interactions and loyalty.
- Puts your donors at the center of all development activities and creates a more holistic brand experience.
- Optimizes the thought process that leads a donor to say “yes” to donations and ultimately to say “yes” to becoming an advocate.
This approach results in greater brand awareness, giving and lifelong advocacy for your mission.
About Kimbia AccelerateTM Omni-Channel Fundraising Platform
Online fundraising is now mission critical. Unlike many other solutions on the market today, Accelerate is optimized for minimal friction in the giving process and the multiplying effect of online fundraising – it accelerates fundraising results. Accelerate pays for itself through better results and provides a fast return on investment.
Engage with us on one campaign and see why more than 5,000 organizations rely on Kimbia.
Accelerate includes the following functionality:
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Everyone is time-challenged. Advocates connecting with you online want speed and simplicity. They want it their way. So whether they are donating via your website or their mobile device, signing up to be a team captain for a fundraising event or sharing your message through social media, the process needs to be fast and easy. No hassle. No friction.
Anything that causes psychological resistance to a given element in the online donation process is considered “friction,” and friction reduces both your online revenue and the number of new donors you’ve identified and inspired.
Multiplying Effect of Online Fundraising
With the reach of social media sites, personal web pages, blogs and rich media it’s not uncommon for advocates to share your mission and campaigns worldwide. They tell 20 friends who tell 20 more friends and so on. Ultimately, they can help you achieve online fundraising response rates greater than 200%. And because the Cost Per Dollar Raised (CPDR) compared with offline channels is extremely low, the value of your investment is also multiplied.